Strategy is about what NOT to do in a system as a whole

In the first part of this article about Michael E. Porter’s paper What is strategy? I summed up the different strategic positionings. Although positioning is essential for a future proof¬†business, it is not enough. To keep competitors away from copying you and to strengthen your services and products, you have to say no to misleading […]

strategic positioning

Being the best is not strategy

It’s been a while since I last read What is strategy? from Michael E. Porter. Although the paper was published in 1996 in the Harvard Business Review and things changed in the meantime, especially in digital business, the paper is still true and a really valuable reading. It points out the core elements of strategic […]

Avoid focussing the local max. UX strategy helps.

A recent project made it evident again, how user experience design research and ux methodology can avoid focussing on the local max. In other words: Instead of finding a mediocre¬†solution in a very limited solution space, we built an innovative, sustainable and valuable product by first going broad with our thinking. If you ever find […]