Strategy is about what NOT to do in a system as a whole

In the first part of this article about Michael E. Porter’s paper What is strategy? I summed up the different strategic positionings. Although positioning is essential for a future proof business, it is not enough. To keep competitors away from copying you and to strengthen your services and products, you have to say no to misleading […]

strategic positioning

Being the best is not strategy

It’s been a while since I last read What is strategy? from Michael E. Porter. Although the paper was published in 1996 in the Harvard Business Review and things changed in the meantime, especially in digital business, the paper is still true and a really valuable reading. It points out the core elements of strategic […]

Lean UX overview, principles and workflow

After reading the book Lean UX, I had the same impression I had when the term Design Thinking was on everyone’s lips: Although there is good value in the approach as such, most of it is not really new. It is all about iterative design, personas, asking the right question and making sure, that you […]

Avoid focussing the local max. UX strategy helps.

A recent project made it evident again, how user experience design research and ux methodology can avoid focussing on the local max. In other words: Instead of finding a mediocre solution in a very limited solution space, we built an innovative, sustainable and valuable product by first going broad with our thinking. If you ever find […]

Deadlines help. Scope helps, too: Agile Timeboxes & UX

In an agile environment we use a nice term for deadlines: agile timeboxes. Deadlines can be terribly demotivating. In many projects I know of, deadlines were the very first constants defined. But deadlines can be helpful or even necessary. Product managers love deadlines, of course. Fixed dates allow the coordination of technical dependencies or involved stakeholders. […]